Toyota PR

Posted on 17. Feb, 2010 by admin.

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We’ve all been watching the missteps in PR that Toyota has made. Is it a cultural divide between East and West?  Is it a lack of mea culpa at the top?  Every student of PR knows from the famous Tylenol case  in 1982 that action must be swift and it must come from the top [...]

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Grass Roots Senate Race

Posted on 17. Jan, 2010 by admin.

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An interesting thing happened on the way to filling Senator Ted Kennedy’s seat here in Massachusetts – the Republican candidate,  Scott Brown pushed ahead of Democrat Martha Coakley with only a few days to do before the votes are cast. We are witnessing a grass roots initiative in Scott Brown’s camp that’s taken hold. New [...]

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Top Ten Marketing Secrets Revisited

Posted on 09. Jan, 2010 by admin.

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I like new ideas. But ask anyone who knows me and they’ll tell you that I like old things: old typewriters, radios from the 1930’s, antique airplanes – actually biplanes (even the one I wrecked), vintage cars, movies based on true stories from the past and visiting historical places. To some that may sound boring, but [...]

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White House Party Crashers

Posted on 28. Nov, 2009 by admin.

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There are a lot of things that amaze me about this story. First of all, that a media-crazed egocentric couple could actually pull this off, gaining access to the President so easily, points out a significant security breach that needs to be addressed seriously. And secondly, I’m amazed that the media (both traditional and [...]

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