New Media Prof Blog

I’m fortunate to be in the presence of some fantastic high-powered marketers in an upcoming panel discussion called Women Making a Difference in Marketing. And who better to talk about that than this list of panelists? Bernadette King, Global Marketing Director at Gillette Venus/P&G, Barbara Moulton, Director of Marketing Communications at the MBTA, Christine Quern, Senior VP at Feinstein Kean Healthcare and Linda Swain, Senior VP Marketing at Jones Lang LaSalle. The date is March 30th, 11:45am – 2:00pm at Suffolk University’s Institute for Executive Education.

Click here to register. (Students are offered a discount) Promises to be an exciting event!

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Twitter and Facebook played a huge role in delivering information and pictures with immediacy during the historic 8.8 quake in Chile. As the article in PC World points out, Twitterers are helping to connect families in Chile with loved ones globally and helping to connect  resources needed with people who can help. Besides individuals on Facebook, the New York Times even has a FB page devoted to information about the earthquake. But I do know that from personal experience, the traditional news media tends to show the worst and sometimes doesn’t balance the most tragic images with reality. My son, Garrett was in Santiago during the quake so it was important to get an accurate picture of the damage – where the worst was occurring and where it was not. I’m not sure traditional media did that job this time. Could it be that social media did?

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The series of singing fish commercials for McDonald’s has created almost a cult-like audience. Can anyone really explain why? I must admit that I’m one of many who are compelled to watch it. And the creative marketing of it is a successful campaign. I guess talking hamburgers wasn’t an option.  This is a great case study for marketing students.

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This has nothing to do with Public Relations or Marketing…or does it?  After a major debacle regarding healthcare reform (politically), the President’s own version of  a healthcare proposal has been posted online. You can download  a PDF explaining the highlights. You’ll notice some marketing and PR when you visit this part the White House website. We all know the administration has been criticized for too much PR after the election, too much exposure for the President himself and preaching transparency but not practicing it. Take a look for yourself and especially my students should study it as an evolution in modern PR. I just have one question: why aren’t any of the 19 doctors in Congress invited to the healthcare summit at the White House this week?

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