Posted on 20. Oct, 2009 by admin.

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Here’s an idea. If you’re disgusted by the antics of the parents in Colorado whose sole purpose was to get  mindless publicity – turn it off. Turn off the rancid news coverage analyzing every twist and turn on TV. Stop watching the YouTube videos, reading the blog posts, newspaper articles and ridiculous Tweets about it. If [...]

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Video does it Best

Posted on 29. Sep, 2009 by admin.

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One word. Video. I know I’ve been away from the blogosphere for a little while – so I should have more than one word right? Sorry it has been a busy place here between the company and teaching and…then there’s the son in college app mode this year!  Clients and recent research point the extraordinary value [...]

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PR or Marketing?

Posted on 06. Sep, 2009 by admin.

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As I begin to think about the class I’m teaching this Fall at Emerson College in Boston, I can’t help but be reminded that the worlds of PR and Marketing are extremely blurred.  The class is Principles of PR, which is a big topic and there’s a lot of history and a lot of principles. We hope to [...]

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Cronkite: A legend to remember (1916 – 2009)

Posted on 19. Jul, 2009 by admin.

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Many of us remember  watching him on the CBS Evening News and the oh-so-many historic news events that we recall with his presence indelibly tethered.  With the 40th anniversary of the first walk on the moon with Apollo 11, we will certainly see those clips of his news reporting the moment with such joy that [...]

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