New Media Prof Blog

Marketing Our Way Out

Posted on 31. Jan, 2009 by admin in For Students, New Media

Here’s the deal. Small to medium size businesses will be the ones to lead us out of this economic cacophony. Forget GM, Ford, Chrysler. Forget the 35-Billion dollar automaker bailout. Forget BankofAmerica and Citigroup. And I can’t even speak about the 700-Billion government bailout plan with no real earmarks for small business – oh sorry – there is 200-Billion to free up lending, to motivate investors and supposedly to spawn consumer spending. I’m not the only one thinking this. According to the SBA, small business drives the U.S. economy. We employ more people cumulatively than the big corps. We are the entrepreneurs who figure it out everyday: how to make payroll, cash flow, expenses AND marketing. We’re the ones who care about the ‘people’ who work for us. Here’s where the new media part comes in. Small business can market its way out of this. Yes we can!   So if you’re in small business give it a shot and expand your client base – there are lots of ways – online video, podcasting, blogging, social networking in combination with print (both ink and online print) and you need to know how to do this better… for survival. I’m not schilling my biz here, but I AM promoting a great event in which I am fortunate to be asked to participate. It is called Weathering The Economic Storm. It is a series of small business workshop style seminars sponsored by The Eagle-Tribune, Suffolk University’s Sawyer Business School, (in full disclosure, that’s where I got my MBA!) as well as The Merrimack Valley Chamber of Commerce and the Greater Salem Chamber of Commerce (for those of you NOT in the Boston area, this is a region north of the city). It is a GREAT idea! Of course, my part is to talk about ways to market small business with new media. You can see video clips with some tips here.  And we’re meeting F2F with small to medium sized business owners to help out. Just think if every region in the country were to work together like this to collaborate with small business, what a difference it could make! So to all the small business leaders out there…let’s get going!

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Tags: bailout, New Media, small business