Podcast B2B Marketing
Posted on 08. Feb, 2009 by admin in For Students, New Media
I’m sharing a new media success story today. I just returned from CA with Kate, Mike & Scott from our staff, after we produced and recorded 9 podcasts for one of our Legal Talk Network clients, where experts and associates gathered for their corporate annual meeting. It is the 3rd year that Ringler Associates has contracted with us to produce new media, specifically biweekly podcasts, called Ringler Radio in a B2B marketing strategy. It has been a success for them. You see, we produce timely content in talk show format (broadcast style) for a very targeted audience in the legal vertical. Not only do we publish the podcasts on Legal Talk Network and on the client’s website as well as in iTunes, but their associates also forward the podcasts to their clients – plaintiff and defense attorneys. They are not infomercials – they are informative programs about issues important to attorneys. And for those marketing ROI naysayers out there, I will tell you that this new media strategy has turned into real revenue for the client! This is just one example of a growing trend of new media marketing for companies, large and small, to reach their clients (audience). New media is targeted, economical, convenient to the end user, viral and professionally produced. No further proof necessary. 
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