Big Week in New Media

Posted on 19. Apr, 2009 by admin in For Students, New Media

Here are the headlines: Facebook Reaches 200 Million Users. What’s even more interesting is the demographic shift in Facebook members to the 35-44yr old crowd - read the eMarketer article. The WSJ offers content in a free iPhone app. You can read about it in Wired Magazine. And I actually got a CNN Breaking News alert via email: Ashton Kutcher is first to reach 1 million followers in Twitter contest with CNN. Why that is breaking news, and why anyone cares that he has a million followers, contest or no contest, I have no idea. And an article in the Boston Business Journal suggests that the land the Boston Globe sits, on may be worth more than the newspaper itself! My question is what happened to the monetization of the online version of the Globe? The article sites difficulty reducing production costs with a union labor force that is 70% of the paper’s work force. Is that true for the online Globe work force? (Sorry – but the MBA in me has to ask.) It appears to me that the audiences consuming any content is predominantly online now (I happen to think it has been that way for longer than the research shows) and while we’re seeing more and more acceptance of that paradigm, it has been slow for many. And now we’re seeing a variety of consequences of late-comers to the reality of the present state of new media’s reach. Hope they’re not too late for the future.

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Tags: Boston Business Journal, Boston Globe, Facebook, Twitter, Wall Street Journal

Skyways Communications

Skyways is the company I co-founded in 1999 with the goal of producing high quality online media for corporate clients. We create customized corporate marketing strategies that include new media solutions, professional production and consulting on a wide range of internal and external messaging priorities with the style and quality of Television and Radio. Skyways' clients benefit from our decades of experience knowing 'how to tell your story.' Our services are high touch and on target with an emphasis on measured success.

Legal Talk Network

Legal Talk Network was launched in 2005 from the mothership, Skyways Communications, LLC. The idea was to create a B2B 'network' for legal professionals to communicate on important issues. We produce all the content (podcasts and video) on Legal Talk Network, broadcast style. We've turned traditional media into new media with regularly released podcasts on legal issues, trends and timely information. The podcasts, all hosted by lawyers, are free to listeners and available in iTunes, legal blogs and other portals in a viral marketing success story!

Med Talk Network

Med Talk Network is brand new - launched in late 2008 with the goal of bringing new media to an audience of medical professionals. Similar to Legal Talk Network, we produce podcasts hosted by top medical professionals in a global B2B environ. Each podcast is centered on a specialty in medicine with the latest developments, research and treatment analysis. We are currently developing more medical categories everyday, so check back frequently. Med Talk Network is dedicated to my Dad, E. Dean Canan, M.D., who was a general surgeon in Louisville, Kentucky.

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