Grass Roots Senate Race

Posted on 17. Jan, 2010 by admin in For Students, New Media

An interesting thing happened on the way to filling Senator Ted Kennedy’s seat here in Massachusetts – the Republican candidate,  Scott Brown pushed ahead of Democrat Martha Coakley with only a few days to do before the votes are cast. We are witnessing a grass roots initiative in Scott Brown’s camp that’s taken hold. New media and social media are playing a big role, keeping in mind that Scott Brown didn’t have nearly the name recognition that Martha Coakley had when this all started. Presidents Clinton and Obama visited Boston this weekend to try to bolster support for Coakley. Senator McCain has endorsed Brown, as did Ted Kennedy’s hometown newpaper, the Cape Cod TimesThe Tea Party Express has endorsed Brown in a YouTube video (also a TV spot), even though the candidate was unfamiliar with the organization. Pollsters and pundits are scratching their heads. But haven’t we seen this grass roots effort demand change before?

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