Top Ten Marketing Secrets Revisited

Posted on 09. Jan, 2010 by admin in For Students, New Media

I like new ideas. But ask anyone who knows me and they’ll tell you that I like old things: old typewriters, radios from the 1930’s, antique airplanes – actually biplanes (even the one I wrecked), vintage cars, movies based on true stories from the past and visiting historical places. To some that may sound boring, but I think the reason I like those things is because we can still learn from them in new applications of life’s experience. It is either that, or maybe I actually lived in one of those eras and I find those things familiar. Anyway, the same is true to a certain degree in the principles of marketing, PR and communications. Tried and true being re-tooled works. For example, social media is an extension of the neighborhood idea, the church group idea or the professional club idea only global. Social media allows us to stay in touch with friends, colleagues, clients and meet new ones more easily than we ever could before. New media (online video and podcasts) allows us to visit places and see things we can’t physically take the time to go to see. And all of those things are an opportunity. And when used in marketing, PR or communications, an opportunity to attract attention to a certain goal or objective. The other day I ran across something I had saved from more than a few years ago. Seth Godin (one of my favorite gurus) wrote The Top 10 Secrets of Marketing in a blog post back in 2006. If you haven’t read it – you should – because it still makes sense today in 2010! My favorites are #5 :If it makes you nervous, it’s probably a good idea and #7: At some point, you’re either going to have to stick to your convictions or do what the market tells you. Then of course #1 is #1 for a reason: Don’t run out of money. If you read and really think about them, the Top 10…are still the Top 10.

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Skyways is the company I co-founded in 1999 with the goal of producing high quality online media for corporate clients. We create customized corporate marketing strategies that include new media solutions, professional production and consulting on a wide range of internal and external messaging priorities with the style and quality of Television and Radio. Skyways' clients benefit from our decades of experience knowing 'how to tell your story.' Our services are high touch and on target with an emphasis on measured success.

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Med Talk Network is brand new - launched in late 2008 with the goal of bringing new media to an audience of medical professionals. Similar to Legal Talk Network, we produce podcasts hosted by top medical professionals in a global B2B environ. Each podcast is centered on a specialty in medicine with the latest developments, research and treatment analysis. We are currently developing more medical categories everyday, so check back frequently. Med Talk Network is dedicated to my Dad, E. Dean Canan, M.D., who was a general surgeon in Louisville, Kentucky.

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