Fish Sandwich Commercial: Cult-like?

Posted on 01. Mar, 2010 by admin in For Students, New Media

The series of singing fish commercials for McDonald’s has created almost a cult-like audience. Can anyone really explain why? I must admit that I’m one of many who are compelled to watch it. And the creative marketing of it is a successful campaign. I guess talking hamburgers wasn’t an option. This is a great case study for marketing students.

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Tags: commercials, fish, Marketing, mcdonald's cult

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