New Media Prof Blog

Toyota PR

Posted on 17. Feb, 2010 by admin.

We’ve all been watching the missteps in PR that Toyota has made. Is it a cultural divide between East and West?  Is it a lack of mea culpa at the top?  Every student of PR knows from the famous Tylenol case  in 1982 that action must be swift and it must come from the top [...]

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Grass Roots Senate Race

Posted on 17. Jan, 2010 by admin.

An interesting thing happened on the way to filling Senator Ted Kennedy’s seat here in Massachusetts – the Republican candidate,  Scott Brown pushed ahead of Democrat Martha Coakley with only a few days to do before the votes are cast. We are witnessing a grass roots initiative in Scott Brown’s camp that’s taken hold. New [...]

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Top Ten Marketing Secrets Revisited

Posted on 09. Jan, 2010 by admin.

I like new ideas. But ask anyone who knows me and they’ll tell you that I like old things: old typewriters, radios from the 1930’s, antique airplanes – actually biplanes (even the one I wrecked), vintage cars, movies based on true stories from the past and visiting historical places. To some that may sound boring, but [...]

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White House Party Crashers

Posted on 28. Nov, 2009 by admin.

There are a lot of things that amaze me about this story. First of all, that a media-crazed egocentric couple could actually pull this off, gaining access to the President so easily, points out a significant security breach that needs to be addressed seriously. And secondly, I’m amazed that the media (both traditional and [...]

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Social Media Snake Oil

Posted on 11. Nov, 2009 by admin.

I wish someone would explain to me why there seems to be a new so-called profession of social media experts. First of all, we haven’t had social networking long enough for any of us to be true ’experts.’  Yet, I see loads of people charging huge amounts of money to teach others the fundamentals of Twitter, Facebook, LinkedIn, [...]

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Posted on 20. Oct, 2009 by admin.

Here’s an idea. If you’re disgusted by the antics of the parents in Colorado whose sole purpose was to get  mindless publicity – turn it off. Turn off the rancid news coverage analyzing every twist and turn on TV. Stop watching the YouTube videos, reading the blog posts, newspaper articles and ridiculous Tweets about it. If [...]

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Video does it Best

Posted on 29. Sep, 2009 by admin.

One word. Video. I know I’ve been away from the blogosphere for a little while – so I should have more than one word right? Sorry it has been a busy place here between the company and teaching and…then there’s the son in college app mode this year!  Clients and recent research point the extraordinary value [...]

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PR or Marketing?

Posted on 06. Sep, 2009 by admin.

As I begin to think about the class I’m teaching this Fall at Emerson College in Boston, I can’t help but be reminded that the worlds of PR and Marketing are extremely blurred.  The class is Principles of PR, which is a big topic and there’s a lot of history and a lot of principles. We hope to [...]

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