Archive by Author
Big Week in New Media
Posted on 19. Apr, 2009 by admin.
Here are the headlines: Facebook Reaches 200 Million Users. What’s even more interesting is the demographic shift in Facebook members to the 35-44yr old crowd - read the eMarketer article. The WSJ offers content in a free iPhone app. You can read about it in Wired Magazine. And I actually got a CNN Breaking News alert [...]
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Doing the Right Thing
Posted on 05. Apr, 2009 by admin.
This is what all of us strive to do, I think, in our everyday lives. Hope so. Often, there are very few examples, particularly in the corporate world, particularly now. But today I ran across two. Red Sox slugger, David Ortiz has started an initiative called Papi Cares 2009, where a different family will be selected [...]
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Good News for Journalists
Posted on 30. Mar, 2009 by admin.
As a follow up to my recent post about why corporate employers should hire a journalist, I’m encouraged to read in the news today that at least one company is seizing the opportunity to hire seasoned journalists from the print industry that we all know is in financial decay now. The article in OnlineMedia Daily by [...]
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The Online President
Posted on 26. Mar, 2009 by admin.
The website says ‘The White House is Open for Questions.’ And today, President Obama had his first presidential virtual town meeting. Anyone can ask the President questions online. I am encouraged that this President clearly understands the power of new media beyond the campaign initiatives used to help get him elected. I applaude it for many [...]
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Credibility
Posted on 21. Mar, 2009 by admin.
Now here’s a word that gets bantied about lately. Credibility. It appears as if credibility is being questioned at every turn and we’re all trying to figure out how that happened all at once. We are questioning credibility in our government, large corporations and the people who run them, our economy, the stock market and some [...]
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Mobile Impact for New Media
Posted on 17. Mar, 2009 by admin.
Walk down a street in any major city in the world, and you ‘ll see everyone looking at their mobile. Even two people walking together – each will be looking at his/her own mobile device. It is truly a love/hate thing. According to comScore, the number of people using a mobile device to access news and information has doubled in [...]
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Emerson Class
Posted on 12. Mar, 2009 by admin.
I’m thrilled to be teaching a class at Emerson College in Boston beginning this summer and if I ‘pass’ muster then two classes next Fall. It is exciting and challenging and I can’t wait for classes to start. The summer class is called Public Relations Management (MK620) in the graduate program for the Department of Integrated [...]
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To Twitter or Not?
Posted on 12. Mar, 2009 by admin.
I’m exhausted from keeping up with all my social networking. Aren’t you – tell the truth? Don’t get me wrong – I believe in it, I participate in it and I see the value it adds to any business person’s marketing strategy. In fact, I teach and preach it. It removes any geographical boundaries [...]
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admin: Thanks for sharing such a great story, Debbie. Kee...
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Scott Hess: The Poynter article should be mandatory reading fo...
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Debbie Hemley: Lu Ann, Thank you for your post, and for your c...
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Daily Dog
- Cision Enhances College and University Program By Offering Free CisionPoint PR Software to U.S. and Canadian Public Relations Students September 9, 2010Cision ( www.cision.com ) announced a major enhancement to its College and University Program: "CisionPoint for Colleges and Universities," a free and comprehensive training, education and certification curriculum, designed especially for public relations students. With the enhanced College and University Program, U.S. and Canadian PR students will […]
- Saybolt Rejoins APCO Worldwide, Adds to Social Marketing Expertise September 9, 2010[…]
- Dorel Juvenile Group Appoints Vallese as VP of Communications September 9, 2010[…]
- Is Hewlett-Packard's Suit Against Mark Hurd a Glorified PR Stunt? Former H-P CEO, a Star Leader Outted in Sleazy Scandal, Carries Valuable Trade Secrets to Oracle, Suit Alleges September 9, 2010Hewlett-Packard is suing its former CEO Mark Hurd , who has landed on his feet at Oracle — a huge H-P competitor — after being forced out (so to speak) by his former employer in the wake of some questionable accounting and implications of a sleazy affair. The suit alleges that Hurd could potentially reveal valuable trade secrets to Oracle, and short of a lob […]
- New Consumer Reports Survey Shows McDonald's — the Undisputed Fast-Food Market Leader — at the Bottom of Burger-Quality Ratings: In-N-Out and Five Guys Top Rankings September 9, 2010Bigger is not always better — and in some cases, it's just the opposite, according to a new Consumer Reports poll ranking the quality of fast-food burgers. McDonald's may have served billions of them, but according to the survey, which incorporates the opinions of 28,000 Consumer Reports subscribers, they fall at the bottom of the list among fast-f […]
