Archive for 'New Media'
Invitation to Boston Marketing Event
Posted on 21. Mar, 2010 by admin.
I’m fortunate to be in the presence of some fantastic high-powered marketers in an upcoming panel discussion called Women Making a Difference in Marketing. And who better to talk about that than this list of panelists? Bernadette King, Global Marketing Director at Gillette Venus/P&G, Barbara Moulton, Director of Marketing Communications at the MBTA, Christine Quern, [...]
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Chile Quake: Which media?
Posted on 01. Mar, 2010 by admin.
Twitter and Facebook played a huge role in delivering information and pictures with immediacy during the historic 8.8 quake in Chile. As the article in PC World points out, Twitterers are helping to connect families in Chile with loved ones globally and helping to connect resources needed with people who can help. Besides individuals on [...]
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Fish Sandwich Commercial: Cult-like?
Posted on 01. Mar, 2010 by admin.
The series of singing fish commercials for McDonald’s has created almost a cult-like audience. Can anyone really explain why? I must admit that I’m one of many who are compelled to watch it. And the creative marketing of it is a successful campaign. I guess talking hamburgers wasn’t an option. This is a [...]
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Where are the doctors at the white house?
Posted on 23. Feb, 2010 by admin.
This has nothing to do with Public Relations or Marketing…or does it? After a major debacle regarding healthcare reform (politically), the President’s own version of a healthcare proposal has been posted online. You can download a PDF explaining the highlights. You’ll notice some marketing and PR when you visit this part the White House website. [...]
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Toyota PR
Posted on 17. Feb, 2010 by admin.
We’ve all been watching the missteps in PR that Toyota has made. Is it a cultural divide between East and West? Is it a lack of mea culpa at the top? Every student of PR knows from the famous Tylenol case in 1982 that action must be swift and it must come from the top [...]
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Grass Roots Senate Race
Posted on 17. Jan, 2010 by admin.
An interesting thing happened on the way to filling Senator Ted Kennedy’s seat here in Massachusetts – the Republican candidate, Scott Brown pushed ahead of Democrat Martha Coakley with only a few days to do before the votes are cast. We are witnessing a grass roots initiative in Scott Brown’s camp that’s taken hold. New [...]
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Top Ten Marketing Secrets Revisited
Posted on 09. Jan, 2010 by admin.
I like new ideas. But ask anyone who knows me and they’ll tell you that I like old things: old typewriters, radios from the 1930’s, antique airplanes – actually biplanes (even the one I wrecked), vintage cars, movies based on true stories from the past and visiting historical places. To some that may sound boring, but [...]
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White House Party Crashers
Posted on 28. Nov, 2009 by admin.
There are a lot of things that amaze me about this story. First of all, that a media-crazed egocentric couple could actually pull this off, gaining access to the President so easily, points out a significant security breach that needs to be addressed seriously. And secondly, I’m amazed that the media (both traditional and [...]
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admin: Thanks for sharing such a great story, Debbie. Kee...
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Scott Hess: The Poynter article should be mandatory reading fo...
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Debbie Hemley: Lu Ann, Thank you for your post, and for your c...
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Daily Dog
- Sports Writer Suspended Over Inaccurate Tweets: Washington Post Columnist Wise Allegedly Sent Out False Info on Purpose About NFL Quarterback's Suspension to Prove a Point About Fact-Checking September 3, 2010The Washington Post has suspended sports writer Mike Wise for allegedly tweeting inaccurate information to his followers — on purpose. In an effort to prove a point that all reporters should verify all news before they report it, Wise turned to his Twitter account and intentionally sent out fabricated info about an NFL quarterback's suspension being red […]
- Botox Maker Irons Out Misbranding Allegations with $600 Million Settlement: Allergan Pleads Guilty to Charge of Encouraging Doctors to Promote Botox for Unapproved Medical Uses September 3, 2010Allergan this week paid a $600 million settlement in a deal to resolve criminal and civil allegations that the company actively promoted Botox , its top-selling product, for unapproved medical uses, encouraging doctors to prescribe the drug for uses the FDA hadn't authorized, such as treating headaches and pain. The company agreed to plead guilty to one […]
- The Scott Partnership Enters into China Market as Part of Continued Expansion September 3, 2010[…]
- San Antonio's Park North Selects KGBTexas.communications as AOR September 3, 2010[…]
- On the Campaign Trail: Xerox Unveils Global Marketing Effort that Taps Other Businesses Like Procter & Gamble and Target as Campaign Partners to Show How Xerox Helps Them with Business Processes September 3, 2010In its most ambitious and innovative marketing campaign yet, Xerox has launched a global effort that explores how the company helps iconic brands like Procter & Gamble , Mr. Clean and Target with business process and document management, freeing them to focus on what matters most — their real business. The campaign, which takes brand characters out of th […]
