New Media Prof Blog

Daily Dog

• Sports Writer Suspended Over Inaccurate Tweets: Washington Post Columnist Wise Allegedly Sent Out False Info on Purpose About NFL Quarterback's Suspension to Prove a Point About Fact-Checking September 3, 2010
  The Washington Post has suspended sports writer Mike Wise for allegedly tweeting inaccurate information to his followers — on purpose. In an effort to prove a point that all reporters should verify all news before they report it, Wise turned to his Twitter account and intentionally sent out fabricated info about an NFL quarterback's suspension being red […]
• Botox Maker Irons Out Misbranding Allegations with $600 Million Settlement: Allergan Pleads Guilty to Charge of Encouraging Doctors to Promote Botox for Unapproved Medical Uses September 3, 2010
  Allergan this week paid a $600 million settlement in a deal to resolve criminal and civil allegations that the company actively promoted Botox , its top-selling product, for unapproved medical uses, encouraging doctors to prescribe the drug for uses the FDA hadn't authorized, such as treating headaches and pain. The company agreed to plead guilty to one […]
• The Scott Partnership Enters into China Market as Part of Continued Expansion September 3, 2010
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• San Antonio's Park North Selects KGBTexas.communications as AOR September 3, 2010
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• On the Campaign Trail: Xerox Unveils Global Marketing Effort that Taps Other Businesses Like Procter & Gamble and Target as Campaign Partners to Show How Xerox Helps Them with Business Processes September 3, 2010
  In its most ambitious and innovative marketing campaign yet, Xerox has launched a global effort that explores how the company helps iconic brands like Procter & Gamble , Mr. Clean and Target with business process and document management, freeing them to focus on what matters most — their real business. The campaign, which takes brand characters out of th […]