Social Media Snake Oil
Posted on 11. Nov, 2009 by admin.
I wish someone would explain to me why there seems to be a new so-called profession of social media experts. First of all, we haven’t had social networking long enough for any of us to be true ’experts.’ Yet, I see loads of people charging huge amounts of money to teach others the fundamentals of Twitter, Facebook, LinkedIn, [...]
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Posted on 20. Oct, 2009 by admin.
Here’s an idea. If you’re disgusted by the antics of the parents in Colorado whose sole purpose was to get mindless publicity – turn it off. Turn off the rancid news coverage analyzing every twist and turn on TV. Stop watching the YouTube videos, reading the blog posts, newspaper articles and ridiculous Tweets about it. If [...]
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Video does it Best
Posted on 29. Sep, 2009 by admin.
One word. Video. I know I’ve been away from the blogosphere for a little while – so I should have more than one word right? Sorry it has been a busy place here between the company and teaching and…then there’s the son in college app mode this year! Clients and recent research point the extraordinary value [...]
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PR or Marketing?
Posted on 06. Sep, 2009 by admin.
As I begin to think about the class I’m teaching this Fall at Emerson College in Boston, I can’t help but be reminded that the worlds of PR and Marketing are extremely blurred. The class is Principles of PR, which is a big topic and there’s a lot of history and a lot of principles. We hope to [...]
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Cronkite: A legend to remember (1916 – 2009)
Posted on 19. Jul, 2009 by admin.
Many of us remember watching him on the CBS Evening News and the oh-so-many historic news events that we recall with his presence indelibly tethered. With the 40th anniversary of the first walk on the moon with Apollo 11, we will certainly see those clips of his news reporting the moment with such joy that [...]
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New Media Evolution
Posted on 09. Jul, 2009 by admin.
Two thoughts about new media today. First the idea of citizen journalism seemingly driving the new media train at least in part. If you haven’t noticed YouTube.com/News, you’ll want to check it out and maybe more importantly the YouTube Reporters’ Center, where veteran journalists offer their guidance and tips about how to be a journalist. [...]
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A Life Ring for the Boston Globe?
Posted on 24. Jun, 2009 by admin.
I’ve written about the Boston Globe saga several times even though it is a story about the decline of traditional media and not new media. Or is it REALLY about new media? New technology always changes the business model. The ones that survive are the ones that adapt or harnass the technology in their favor and that [...]
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Google Wave
Posted on 04. Jun, 2009 by admin.
Google has been busy. The team that developed Google Maps has created a new platform called Google Wave, that promises to re-invent email. In a simple explanation – it allows multiple recipients to collaborate in an email platform (Gmail-based of course) and integrate video, pictures, etc. And the interesting marketing part of this is that [...]
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admin: Thanks for sharing such a great story, Debbie. Kee...
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Scott Hess: The Poynter article should be mandatory reading fo...
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Debbie Hemley: Lu Ann, Thank you for your post, and for your c...
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Daily Dog
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