Marketing Budgets Shift
Posted on 12. May, 2009 by admin.
A recent survey by Forrester shows a major shift from spending on traditional means of marketing to online and interactive. No surprise there. But the numbers are interesting. Direct mail..done. Newspaper ads…done. Magazine ads…almost done. Research has been showing this shift for a few years, but the recession has been the tipping point. Marketers have [...]
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Boston Globe Mayday
Posted on 30. Apr, 2009 by admin.
And no one is answering the distress call. The Red Sox just said ‘no thanks’ today to the idea floated that they could be a white knight. Baystate lawmakers sent a letter to the New York Times chairman pleading for a solution to “preserves the newspaper for the future.” What exactly do representatives in Congress not [...]
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What Newspapers Do
Posted on 22. Apr, 2009 by admin.
I have been saying for 10 years that traditional media (generally speaking) put their collective heads in the sand and didn’t embrace new media which, if they had, it might have saved many of them from the current economic demise we are witnessing. BUT, I am also cognizant of a great value that traditional media, especially newspapers, continue to [...]
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Big Week in New Media
Posted on 19. Apr, 2009 by admin.
Here are the headlines: Facebook Reaches 200 Million Users. What’s even more interesting is the demographic shift in Facebook members to the 35-44yr old crowd - read the eMarketer article. The WSJ offers content in a free iPhone app. You can read about it in Wired Magazine. And I actually got a CNN Breaking News alert [...]
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Doing the Right Thing
Posted on 05. Apr, 2009 by admin.
This is what all of us strive to do, I think, in our everyday lives. Hope so. Often, there are very few examples, particularly in the corporate world, particularly now. But today I ran across two. Red Sox slugger, David Ortiz has started an initiative called Papi Cares 2009, where a different family will be selected [...]
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Good News for Journalists
Posted on 30. Mar, 2009 by admin.
As a follow up to my recent post about why corporate employers should hire a journalist, I’m encouraged to read in the news today that at least one company is seizing the opportunity to hire seasoned journalists from the print industry that we all know is in financial decay now. The article in OnlineMedia Daily by [...]
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The Online President
Posted on 26. Mar, 2009 by admin.
The website says ‘The White House is Open for Questions.’ And today, President Obama had his first presidential virtual town meeting. Anyone can ask the President questions online. I am encouraged that this President clearly understands the power of new media beyond the campaign initiatives used to help get him elected. I applaude it for many [...]
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Credibility
Posted on 21. Mar, 2009 by admin.
Now here’s a word that gets bantied about lately. Credibility. It appears as if credibility is being questioned at every turn and we’re all trying to figure out how that happened all at once. We are questioning credibility in our government, large corporations and the people who run them, our economy, the stock market and some [...]
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admin: Thanks for sharing such a great story, Debbie. Kee...
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Scott Hess: The Poynter article should be mandatory reading fo...
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Debbie Hemley: Lu Ann, Thank you for your post, and for your c...
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Daily Dog
- Sports Writer Suspended Over Inaccurate Tweets: Washington Post Columnist Wise Allegedly Sent Out False Info on Purpose About NFL Quarterback's Suspension to Prove a Point About Fact-Checking September 3, 2010The Washington Post has suspended sports writer Mike Wise for allegedly tweeting inaccurate information to his followers — on purpose. In an effort to prove a point that all reporters should verify all news before they report it, Wise turned to his Twitter account and intentionally sent out fabricated info about an NFL quarterback's suspension being red […]
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