Emerson Class

Posted on 12. Mar, 2009 by admin.

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I’m thrilled to be teaching  a class at Emerson College  in Boston beginning this summer and if I ‘pass’ muster then two classes next Fall. It is exciting and challenging and I can’t wait for classes to start. The summer class is called Public Relations Management (MK620) in the graduate program for the Department of Integrated [...]

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To Twitter or Not?

Posted on 12. Mar, 2009 by admin.

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I’m exhausted from keeping up with all my social networking.  Aren’t you – tell the truth?  Don’t get me wrong – I believe in it, I participate in it and I see the value it adds to any business person’s marketing strategy. In fact, I teach and preach it.   It removes any geographical boundaries [...]

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Spring Around the Corner…

Posted on 08. Mar, 2009 by admin.

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It has been a long, cold winter. Of course, I live in metro Boston, so it goes with the territory. But yesterday, the mercury crept up to 61-degrees and I went flying, reminding me that there IS light at the end of the tunnel.  (Thanks are  in order to my business partner, who has a beautiful Citabria – a [...]

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New FCC chief…a progressive step?

Posted on 04. Mar, 2009 by admin.

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President Obama has picked his pal from Harvard,  Julius Genachowski to head up the FCC.  He guided the Obama campaign in a grass roots online strategy that paid off and he’s been a part of the transition team on innovation and technology.  He’s co-founded two companies, Launchbox Digital and Rock Creek Ventures and has an impressive legal and new [...]

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Traditional Media

Posted on 26. Feb, 2009 by admin.

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It had been a bad week for newspapers. It didn’t happen just this week and it didn’t happen overnight, but the headlines in some of the major papers about themselves tell the story. Denver’s Rocky Mountain News is publishing the final edition. The San Francisco Chronicle in a last gasp. The Chicago Tribune, Boston Globe, [...]

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F2F Still Happening!

Posted on 22. Feb, 2009 by admin.

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New Media is great – it is convenient – it broadens all of our communications in a global way for business, friendships and developing new contacts. It gives us a way to communicate, to inform, to educate and often to touch the heart in a compelling way. My business is New Media and I teach [...]

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Podcast B2B Marketing

Posted on 08. Feb, 2009 by admin.

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I’m sharing a new media success story today. I just returned from CA with Kate, Mike & Scott from our staff, after we produced and recorded 9 podcasts for one of our Legal Talk Network clients, where experts and associates gathered for their corporate annual meeting. It is the 3rd year that Ringler Associates has [...]

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Marketing Our Way Out

Posted on 31. Jan, 2009 by admin.

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Here’s the deal. Small to medium size businesses will be the ones to lead us out of this economic cacophony. Forget GM, Ford, Chrysler. Forget the 35-Billion dollar automaker bailout. Forget BankofAmerica and Citigroup. And I can’t even speak about the 700-Billion government bailout plan with no real earmarks for small business – oh sorry [...]

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