Mobile Impact for New Media
Posted on 17. Mar, 2009 by admin.
Walk down a street in any major city in the world, and you ‘ll see everyone looking at their mobile. Even two people walking together – each will be looking at his/her own mobile device. It is truly a love/hate thing. According to comScore, the number of people using a mobile device to access news and information has doubled in [...]
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Emerson Class
Posted on 12. Mar, 2009 by admin.
I’m thrilled to be teaching a class at Emerson College in Boston beginning this summer and if I ‘pass’ muster then two classes next Fall. It is exciting and challenging and I can’t wait for classes to start. The summer class is called Public Relations Management (MK620) in the graduate program for the Department of Integrated [...]
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To Twitter or Not?
Posted on 12. Mar, 2009 by admin.
I’m exhausted from keeping up with all my social networking. Aren’t you – tell the truth? Don’t get me wrong – I believe in it, I participate in it and I see the value it adds to any business person’s marketing strategy. In fact, I teach and preach it. It removes any geographical boundaries [...]
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Spring Around the Corner…
Posted on 08. Mar, 2009 by admin.
It has been a long, cold winter. Of course, I live in metro Boston, so it goes with the territory. But yesterday, the mercury crept up to 61-degrees and I went flying, reminding me that there IS light at the end of the tunnel. (Thanks are in order to my business partner, who has a beautiful Citabria – a [...]
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New FCC chief…a progressive step?
Posted on 04. Mar, 2009 by admin.
President Obama has picked his pal from Harvard, Julius Genachowski to head up the FCC. He guided the Obama campaign in a grass roots online strategy that paid off and he’s been a part of the transition team on innovation and technology. He’s co-founded two companies, Launchbox Digital and Rock Creek Ventures and has an impressive legal and new [...]
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Traditional Media
Posted on 26. Feb, 2009 by admin.
It had been a bad week for newspapers. It didn’t happen just this week and it didn’t happen overnight, but the headlines in some of the major papers about themselves tell the story. Denver’s Rocky Mountain News is publishing the final edition. The San Francisco Chronicle in a last gasp. The Chicago Tribune, Boston Globe, [...]
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F2F Still Happening!
Posted on 22. Feb, 2009 by admin.
New Media is great – it is convenient – it broadens all of our communications in a global way for business, friendships and developing new contacts. It gives us a way to communicate, to inform, to educate and often to touch the heart in a compelling way. My business is New Media and I teach [...]
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Podcast B2B Marketing
Posted on 08. Feb, 2009 by admin.
I’m sharing a new media success story today. I just returned from CA with Kate, Mike & Scott from our staff, after we produced and recorded 9 podcasts for one of our Legal Talk Network clients, where experts and associates gathered for their corporate annual meeting. It is the 3rd year that Ringler Associates has [...]
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admin: Thanks for sharing such a great story, Debbie. Kee...
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Scott Hess: The Poynter article should be mandatory reading fo...
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Debbie Hemley: Lu Ann, Thank you for your post, and for your c...
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Daily Dog
- Sports Writer Suspended Over Inaccurate Tweets: Washington Post Columnist Wise Allegedly Sent Out False Info on Purpose About NFL Quarterback's Suspension to Prove a Point About Fact-Checking September 3, 2010The Washington Post has suspended sports writer Mike Wise for allegedly tweeting inaccurate information to his followers — on purpose. In an effort to prove a point that all reporters should verify all news before they report it, Wise turned to his Twitter account and intentionally sent out fabricated info about an NFL quarterback's suspension being red […]
- Botox Maker Irons Out Misbranding Allegations with $600 Million Settlement: Allergan Pleads Guilty to Charge of Encouraging Doctors to Promote Botox for Unapproved Medical Uses September 3, 2010Allergan this week paid a $600 million settlement in a deal to resolve criminal and civil allegations that the company actively promoted Botox , its top-selling product, for unapproved medical uses, encouraging doctors to prescribe the drug for uses the FDA hadn't authorized, such as treating headaches and pain. The company agreed to plead guilty to one […]
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- On the Campaign Trail: Xerox Unveils Global Marketing Effort that Taps Other Businesses Like Procter & Gamble and Target as Campaign Partners to Show How Xerox Helps Them with Business Processes September 3, 2010In its most ambitious and innovative marketing campaign yet, Xerox has launched a global effort that explores how the company helps iconic brands like Procter & Gamble , Mr. Clean and Target with business process and document management, freeing them to focus on what matters most — their real business. The campaign, which takes brand characters out of th […]
