New Media Prof Blog » boston http://www.newmediaprof.com by Lu Ann Reeb Sun, 21 Mar 2010 18:31:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Invitation to Boston Marketing Event http://www.newmediaprof.com/2010/03/invitation-to-boston-marketing-event-2/ http://www.newmediaprof.com/2010/03/invitation-to-boston-marketing-event-2/#comments Sun, 21 Mar 2010 18:31:54 +0000 admin http://www.newmediaprof.com/?p=365 I’m fortunate to be in the presence of some fantastic high-powered marketers in an upcoming panel discussion called Women Making a Difference in Marketing. And who better to talk about that than this list of panelists? Bernadette King, Global Marketing Director at Gillette Venus/P&G, Barbara Moulton, Director of Marketing Communications at the MBTA, Christine Quern, Senior VP at Feinstein Kean Healthcare and Linda Swain, Senior VP Marketing at Jones Lang LaSalle. The date is March 30th, 11:45am – 2:00pm at Suffolk University’s Institute for Executive Education.

Click here to register. (Students are offered a discount) Promises to be an exciting event!

]]> http://www.newmediaprof.com/2010/03/invitation-to-boston-marketing-event-2/feed/ 0 Emerson Class http://www.newmediaprof.com/2009/03/emerson-class/ http://www.newmediaprof.com/2009/03/emerson-class/#comments Thu, 12 Mar 2009 23:22:14 +0000 admin http://www.newmediaprof.com/?p=162 emerson2I’m thrilled to be teaching  a class at Emerson College  in Boston beginning this summer and if I ‘pass’ muster then two classes next Fall. It is exciting and challenging and I can’t wait for classes to start. The summer class is called Public Relations Management (MK620) in the graduate program for the Department of Integrated Marketing Communications’ and you can expect a lot of interactivity and spontaneity because that IS required in public relations.  My point of view, of course comes from being a Broadcast Journalist for 20 years and knowing good PR and bad PR. As Executive Producer at WBZ-TV CBS/Boston, I saw it all. Every student will finish the class having a great gut instinct about crisis communications, PR strategies for different types of clients and how to deal with any reporter’s question.  And finally, today’s PR person has to be on her/his toes with regard to new media and the best way to get the client’s ’story’ out there.  We’re going to have a blast! :)   Special thanks to Emerson Professor, Cathy Waters for having me as guest speaker in her IMC classes and for ushering me in.

]]> http://www.newmediaprof.com/2009/03/emerson-class/feed/ 0