Tag Archives: Marketing
Invitation to Boston Marketing Event
Posted on 21. Mar, 2010 by admin.
I’m fortunate to be in the presence of some fantastic high-powered marketers in an upcoming panel discussion called Women Making a Difference in Marketing. And who better to talk about that than this list of panelists? Bernadette King, Global Marketing Director at Gillette Venus/P&G, Barbara Moulton, Director of Marketing Communications at the MBTA, Christine Quern, [...]
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The Conversation Changed
Posted on 21. Mar, 2010 by admin.
A must watch for all Public Relations, advertising and marketing professionals.
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Fish Sandwich Commercial: Cult-like?
Posted on 01. Mar, 2010 by admin.
The series of singing fish commercials for McDonald’s has created almost a cult-like audience. Can anyone really explain why? I must admit that I’m one of many who are compelled to watch it. And the creative marketing of it is a successful campaign. I guess talking hamburgers wasn’t an option. This is a [...]
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Where are the doctors at the white house?
Posted on 23. Feb, 2010 by admin.
This has nothing to do with Public Relations or Marketing…or does it? After a major debacle regarding healthcare reform (politically), the President’s own version of a healthcare proposal has been posted online. You can download a PDF explaining the highlights. You’ll notice some marketing and PR when you visit this part the White House website. [...]
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Social Media Snake Oil
Posted on 11. Nov, 2009 by admin.
I wish someone would explain to me why there seems to be a new so-called profession of social media experts. First of all, we haven’t had social networking long enough for any of us to be true ’experts.’ Yet, I see loads of people charging huge amounts of money to teach others the fundamentals of Twitter, Facebook, LinkedIn, [...]
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Marketing Budgets Shift
Posted on 12. May, 2009 by admin.
A recent survey by Forrester shows a major shift from spending on traditional means of marketing to online and interactive. No surprise there. But the numbers are interesting. Direct mail..done. Newspaper ads…done. Magazine ads…almost done. Research has been showing this shift for a few years, but the recession has been the tipping point. Marketers have [...]
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admin: Thanks for sharing such a great story, Debbie. Kee...
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Scott Hess: The Poynter article should be mandatory reading fo...
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Debbie Hemley: Lu Ann, Thank you for your post, and for your c...
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Daily Dog
- Sports Writer Suspended Over Inaccurate Tweets: Washington Post Columnist Wise Allegedly Sent Out False Info on Purpose About NFL Quarterback's Suspension to Prove a Point About Fact-Checking September 3, 2010The Washington Post has suspended sports writer Mike Wise for allegedly tweeting inaccurate information to his followers — on purpose. In an effort to prove a point that all reporters should verify all news before they report it, Wise turned to his Twitter account and intentionally sent out fabricated info about an NFL quarterback's suspension being red […]
- Botox Maker Irons Out Misbranding Allegations with $600 Million Settlement: Allergan Pleads Guilty to Charge of Encouraging Doctors to Promote Botox for Unapproved Medical Uses September 3, 2010Allergan this week paid a $600 million settlement in a deal to resolve criminal and civil allegations that the company actively promoted Botox , its top-selling product, for unapproved medical uses, encouraging doctors to prescribe the drug for uses the FDA hadn't authorized, such as treating headaches and pain. The company agreed to plead guilty to one […]
- The Scott Partnership Enters into China Market as Part of Continued Expansion September 3, 2010[…]
- San Antonio's Park North Selects KGBTexas.communications as AOR September 3, 2010[…]
- On the Campaign Trail: Xerox Unveils Global Marketing Effort that Taps Other Businesses Like Procter & Gamble and Target as Campaign Partners to Show How Xerox Helps Them with Business Processes September 3, 2010In its most ambitious and innovative marketing campaign yet, Xerox has launched a global effort that explores how the company helps iconic brands like Procter & Gamble , Mr. Clean and Target with business process and document management, freeing them to focus on what matters most — their real business. The campaign, which takes brand characters out of th […]
