New Media Prof Blog » Marketing

Invitation to Boston Marketing Event

admin — Sun, 21 Mar 2010 18:31:54 +0000

I’m fortunate to be in the presence of some fantastic high-powered marketers in an upcoming panel discussion called Women Making a Difference in Marketing. And who better to talk about that than this list of panelists? Bernadette King, Global Marketing Director at Gillette Venus/P&G, Barbara Moulton, Director of Marketing Communications at the MBTA, Christine Quern, Senior VP at Feinstein Kean Healthcare and Linda Swain, Senior VP Marketing at Jones Lang LaSalle. The date is March 30th, 11:45am – 2:00pm at Suffolk University’s Institute for Executive Education.

Click here to register. (Students are offered a discount) Promises to be an exciting event!

The Conversation Changed

admin — Sun, 21 Mar 2010 17:36:57 +0000

A must watch for all Public Relations, advertising and marketing professionals.

Fish Sandwich Commercial: Cult-like?

admin — Tue, 02 Mar 2010 03:55:28 +0000

The series of singing fish commercials for McDonald’s has created almost a cult-like audience. Can anyone really explain why? I must admit that I’m one of many who are compelled to watch it. And the creative marketing of it is a successful campaign. I guess talking hamburgers wasn’t an option. This is a great case study for marketing students.

Where are the doctors at the white house?

admin — Wed, 24 Feb 2010 03:05:24 +0000

This has nothing to do with Public Relations or Marketing…or does it? After a major debacle regarding healthcare reform (politically), the President’s own version of a healthcare proposal has been posted online. You can download a PDF explaining the highlights. You’ll notice some marketing and PR when you visit this part the White House website. We all know the administration has been criticized for too much PR after the election, too much exposure for the President himself and preaching transparency but not practicing it. Take a look for yourself and especially my students should study it as an evolution in modern PR. I just have one question: why aren’t any of the 19 doctors in Congress invited to the healthcare summit at the White House this week?

Social Media Snake Oil

admin — Wed, 11 Nov 2009 23:15:48 +0000

I wish someone would explain to me why there seems to be a new so-called profession of social media experts. First of all, we haven’t had social networking long enough for any of us to be true ’experts.’ Yet, I see loads of people charging huge amounts of money to teach others the fundamentals of Twitter, Facebook, LinkedIn, etc…when in fact, if you sit down and focus on each one of those for a few hours each day, you’ll learn it by doing just like most of us have. So, I ask you – are they selling snake oil? Now, let me be clear, I DO use social networking tools and I DO see good value in them for business and I DO understand people charging for their transfer of knowledge (expertise) about how best to use these new tools in Public Relations and Marketing for different industry sectors. On size does not fit all especially when you make the leap from personal social networking to your business. But that’s about sharing professional expertise in Marketing, for example, not ‘how to upload a photo.’ And if I could send a message across all my social media networks, it would be for everyone in various groups to which I belong, to STOP selling themselves in every post. And beware of the snake oil and the price of it.

Marketing Budgets Shift

admin — Tue, 12 May 2009 20:50:23 +0000

A recent survey by Forrester shows a major shift from spending on traditional means of marketing to online and interactive. No surprise there. But the numbers are interesting. Direct mail..done. Newspaper ads…done. Magazine ads…almost done. Research has been showing this shift for a few years, but the recession has been the tipping point. Marketers have been forced to stretch their budgets and so new media advertising and marketing have gotten their attention finally. At Legal Talk Network, one of my company’s new media projects, we’ve been promoting this idea with success since 2005. And I can reaffirm the research results that marketers are seeing the light. In full disclosure, we produce original podcast content and sell commercials embedded in the program OR advertisers can sponsor the whole program. The content is available to download on demand and targets a specific audience. Sound like a familiar biz model for those of us who used to watch TV and listen to the radio? THIS is what traditional broadcast and print ignored like the predictions of a storm- we saw it as an opportunity. And every marketer or PR manager should too.