Tag Archives: New Media

Grass Roots Senate Race

Posted on 17. Jan, 2010 by admin.

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An interesting thing happened on the way to filling Senator Ted Kennedy’s seat here in Massachusetts – the Republican candidate,  Scott Brown pushed ahead of Democrat Martha Coakley with only a few days to do before the votes are cast. We are witnessing a grass roots initiative in Scott Brown’s camp that’s taken hold. New [...]

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Marketing Budgets Shift

Posted on 12. May, 2009 by admin.

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A recent survey by Forrester shows a major shift from spending on traditional means of marketing to online and interactive. No surprise there. But the numbers are interesting. Direct mail..done. Newspaper ads…done. Magazine ads…almost done.  Research has been showing this shift for a few years, but the recession has been the tipping point. Marketers have [...]

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What Newspapers Do

Posted on 22. Apr, 2009 by admin.

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I have been saying for 10 years that traditional media (generally speaking) put their collective heads in the sand and didn’t embrace new media which, if they had, it might have saved many of them from the current economic demise we are witnessing.  BUT, I am also cognizant of a great value that traditional media, especially newspapers, continue to [...]

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Good News for Journalists

Posted on 30. Mar, 2009 by admin.

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As a follow up to my recent post about why corporate employers should hire a journalist, I’m encouraged to read in the news today that at least one company is seizing the opportunity to hire seasoned journalists from the print industry that we all know is in financial decay now. The article in OnlineMedia Daily by [...]

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The Online President

Posted on 26. Mar, 2009 by admin.

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The website says ‘The White House is Open for Questions.’  And today, President Obama had his first presidential virtual town meeting. Anyone can ask the President questions online. I am encouraged that this President clearly understands the power of new media beyond the campaign initiatives used to help get him elected. I applaude it for many [...]

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Mobile Impact for New Media

Posted on 17. Mar, 2009 by admin.

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Walk down a street in any major city in the world, and you ‘ll see everyone looking at their mobile. Even two people walking together – each will be looking at his/her own mobile device.  It is truly a love/hate thing.  According to comScore, the number of people using a mobile device to access news and information has doubled in [...]

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New FCC chief…a progressive step?

Posted on 04. Mar, 2009 by admin.

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President Obama has picked his pal from Harvard,  Julius Genachowski to head up the FCC.  He guided the Obama campaign in a grass roots online strategy that paid off and he’s been a part of the transition team on innovation and technology.  He’s co-founded two companies, Launchbox Digital and Rock Creek Ventures and has an impressive legal and new [...]

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Traditional Media

Posted on 26. Feb, 2009 by admin.

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It had been a bad week for newspapers. It didn’t happen just this week and it didn’t happen overnight, but the headlines in some of the major papers about themselves tell the story. Denver’s Rocky Mountain News is publishing the final edition. The San Francisco Chronicle in a last gasp. The Chicago Tribune, Boston Globe, [...]

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