Tag Archives: New Media
Grass Roots Senate Race
Posted on 17. Jan, 2010 by admin.
An interesting thing happened on the way to filling Senator Ted Kennedy’s seat here in Massachusetts – the Republican candidate, Scott Brown pushed ahead of Democrat Martha Coakley with only a few days to do before the votes are cast. We are witnessing a grass roots initiative in Scott Brown’s camp that’s taken hold. New [...]
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Marketing Budgets Shift
Posted on 12. May, 2009 by admin.
A recent survey by Forrester shows a major shift from spending on traditional means of marketing to online and interactive. No surprise there. But the numbers are interesting. Direct mail..done. Newspaper ads…done. Magazine ads…almost done. Research has been showing this shift for a few years, but the recession has been the tipping point. Marketers have [...]
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What Newspapers Do
Posted on 22. Apr, 2009 by admin.
I have been saying for 10 years that traditional media (generally speaking) put their collective heads in the sand and didn’t embrace new media which, if they had, it might have saved many of them from the current economic demise we are witnessing. BUT, I am also cognizant of a great value that traditional media, especially newspapers, continue to [...]
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Good News for Journalists
Posted on 30. Mar, 2009 by admin.
As a follow up to my recent post about why corporate employers should hire a journalist, I’m encouraged to read in the news today that at least one company is seizing the opportunity to hire seasoned journalists from the print industry that we all know is in financial decay now. The article in OnlineMedia Daily by [...]
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The Online President
Posted on 26. Mar, 2009 by admin.
The website says ‘The White House is Open for Questions.’ And today, President Obama had his first presidential virtual town meeting. Anyone can ask the President questions online. I am encouraged that this President clearly understands the power of new media beyond the campaign initiatives used to help get him elected. I applaude it for many [...]
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Mobile Impact for New Media
Posted on 17. Mar, 2009 by admin.
Walk down a street in any major city in the world, and you ‘ll see everyone looking at their mobile. Even two people walking together – each will be looking at his/her own mobile device. It is truly a love/hate thing. According to comScore, the number of people using a mobile device to access news and information has doubled in [...]
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New FCC chief…a progressive step?
Posted on 04. Mar, 2009 by admin.
President Obama has picked his pal from Harvard, Julius Genachowski to head up the FCC. He guided the Obama campaign in a grass roots online strategy that paid off and he’s been a part of the transition team on innovation and technology. He’s co-founded two companies, Launchbox Digital and Rock Creek Ventures and has an impressive legal and new [...]
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Traditional Media
Posted on 26. Feb, 2009 by admin.
It had been a bad week for newspapers. It didn’t happen just this week and it didn’t happen overnight, but the headlines in some of the major papers about themselves tell the story. Denver’s Rocky Mountain News is publishing the final edition. The San Francisco Chronicle in a last gasp. The Chicago Tribune, Boston Globe, [...]
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admin: Thanks for sharing such a great story, Debbie. Kee...
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Scott Hess: The Poynter article should be mandatory reading fo...
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Debbie Hemley: Lu Ann, Thank you for your post, and for your c...
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Daily Dog
- Sports Writer Suspended Over Inaccurate Tweets: Washington Post Columnist Wise Allegedly Sent Out False Info on Purpose About NFL Quarterback's Suspension to Prove a Point About Fact-Checking September 3, 2010The Washington Post has suspended sports writer Mike Wise for allegedly tweeting inaccurate information to his followers — on purpose. In an effort to prove a point that all reporters should verify all news before they report it, Wise turned to his Twitter account and intentionally sent out fabricated info about an NFL quarterback's suspension being red […]
- Botox Maker Irons Out Misbranding Allegations with $600 Million Settlement: Allergan Pleads Guilty to Charge of Encouraging Doctors to Promote Botox for Unapproved Medical Uses September 3, 2010Allergan this week paid a $600 million settlement in a deal to resolve criminal and civil allegations that the company actively promoted Botox , its top-selling product, for unapproved medical uses, encouraging doctors to prescribe the drug for uses the FDA hadn't authorized, such as treating headaches and pain. The company agreed to plead guilty to one […]
- The Scott Partnership Enters into China Market as Part of Continued Expansion September 3, 2010[…]
- San Antonio's Park North Selects KGBTexas.communications as AOR September 3, 2010[…]
- On the Campaign Trail: Xerox Unveils Global Marketing Effort that Taps Other Businesses Like Procter & Gamble and Target as Campaign Partners to Show How Xerox Helps Them with Business Processes September 3, 2010In its most ambitious and innovative marketing campaign yet, Xerox has launched a global effort that explores how the company helps iconic brands like Procter & Gamble , Mr. Clean and Target with business process and document management, freeing them to focus on what matters most — their real business. The campaign, which takes brand characters out of th […]
