New Media Prof Blog

Tag Archives: podcasts

Podcast B2B Marketing

Posted on 08. Feb, 2009 by admin.

I’m sharing a new media success story today. I just returned from CA with Kate, Mike & Scott from our staff, after we produced and recorded 9 podcasts for one of our Legal Talk Network clients, where experts and associates gathered for their corporate annual meeting. It is the 3rd year that Ringler Associates has [...]

Daily Dog

Sports Writer Suspended Over Inaccurate Tweets: Washington Post Columnist Wise Allegedly Sent Out False Info on Purpose About NFL Quarterback's Suspension to Prove a Point About Fact-Checking September 3, 2010
The Washington Post has suspended sports writer Mike Wise for allegedly tweeting inaccurate information to his followers — on purpose. In an effort to prove a point that all reporters should verify all news before they report it, Wise turned to his Twitter account and intentionally sent out fabricated info about an NFL quarterback's suspension being red […]
Botox Maker Irons Out Misbranding Allegations with $600 Million Settlement: Allergan Pleads Guilty to Charge of Encouraging Doctors to Promote Botox for Unapproved Medical Uses September 3, 2010
Allergan this week paid a $600 million settlement in a deal to resolve criminal and civil allegations that the company actively promoted Botox , its top-selling product, for unapproved medical uses, encouraging doctors to prescribe the drug for uses the FDA hadn't authorized, such as treating headaches and pain. The company agreed to plead guilty to one […]
The Scott Partnership Enters into China Market as Part of Continued Expansion September 3, 2010
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San Antonio's Park North Selects KGBTexas.communications as AOR September 3, 2010
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On the Campaign Trail: Xerox Unveils Global Marketing Effort that Taps Other Businesses Like Procter & Gamble and Target as Campaign Partners to Show How Xerox Helps Them with Business Processes September 3, 2010
In its most ambitious and innovative marketing campaign yet, Xerox has launched a global effort that explores how the company helps iconic brands like Procter & Gamble , Mr. Clean and Target with business process and document management, freeing them to focus on what matters most — their real business. The campaign, which takes brand characters out of th […]

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Skyways Communications

Skyways is the company I co-founded in 1999 with the goal of producing high quality online media for corporate clients. We create customized corporate marketing strategies that include new media solutions, professional production and consulting on a wide range of internal and external messaging priorities with the style and quality of Television and Radio. Skyways' clients benefit from our decades of experience knowing 'how to tell your story.' Our services are high touch and on target with an emphasis on measured success.

Legal Talk Network

Legal Talk Network was launched in 2005 from the mothership, Skyways Communications, LLC. The idea was to create a B2B 'network' for legal professionals to communicate on important issues. We produce all the content (podcasts and video) on Legal Talk Network, broadcast style. We've turned traditional media into new media with regularly released podcasts on legal issues, trends and timely information. The podcasts, all hosted by lawyers, are free to listeners and available in iTunes, legal blogs and other portals in a viral marketing success story!

Med Talk Network

Med Talk Network is brand new - launched in late 2008 with the goal of bringing new media to an audience of medical professionals. Similar to Legal Talk Network, we produce podcasts hosted by top medical professionals in a global B2B environ. Each podcast is centered on a specialty in medicine with the latest developments, research and treatment analysis. We are currently developing more medical categories everyday, so check back frequently. Med Talk Network is dedicated to my Dad, E. Dean Canan, M.D., who was a general surgeon in Louisville, Kentucky.